SooSoft

Fall 2026 — Founding Collection

Real animal fiber.
No animal harmed.

Knitwear from combed raccoon dog, raccoon and squirrel fiber — collected during the natural molt, spun at a single farm-to-garment workshop, and finished so it never sheds.

No animal harmed

Fiber is combed and collected during the natural spring molt — the animals shed it anyway. Farm photos, videos and third-party fiber test reports back every claim.

Lighter than cashmere

A hollow-core fiber structure traps warm air at a lower density than cashmere, and delivers roughly 30% more warmth than alpaca at the same weight.

Machine washable

A proprietary wash-and-set finish locks fibers in place. The halo stays plush, nothing sheds, and it survives the washing machine — real animal fiber that behaves.

The Founding Collection

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A category you haven't met yet

Not fur. Not faux. Combed fiber.

Every spring these animals shed their winter down. Instead of letting it blow away, it is gently combed out, washed, spun into yarn and knitted into garments — the same way cashmere comes from goats. No slaughter, no plucking, no petroleum-based fake fur. Just a fiber North America hasn't seen before.

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